I help sales leaders move their teams
from stuck to ready
I help sales leaders move their teams from stuck to ready
Most people don't fail because they lack skill. They fail because they don't yet believe the thing is possible.
I help sales leaders move their teams
from stuck to ready
Most people don't fail because they lack skill. They fail because they don't yet believe the thing is possible.
Sales leader. Coach. Mentor.
Sales leader. Coach. Mentor.
I have spent over two decades leading commercial teams across East Africa. I have built revenue functions, run large markets, and coached leaders at every level of the game. That experience is what I bring into every coaching engagement.
Today I coach sales leaders and their teams through one-to-one engagements, team coaching, and speaking. I also run the Sales Tribe, a community of sales professionals in Nairobi that meets every two months. The through-line is always the same: I am interested in what stops good leaders from becoming great ones.
I have spent over two decades leading commercial teams across East Africa. I have built revenue functions, run large markets, and coached leaders at every level of the game. That experience is what I bring into every coaching engagement.
Today I coach sales leaders and their teams through one-to-one engagements, team coaching, and speaking. I also run the Sales Tribe, a community of sales professionals in Nairobi that meets every two months. The through-line is always the same: I am interested in what stops good leaders from becoming great ones.
What I will and won't
do for you.
The shift you are looking for is almost always a shift in what you believe is possible. We start there.
I will not promise you a promotion, a quota beat, or a number on a board. Anyone who promises you those things is selling you a feeling.
What I will give you is a clear framework, the right questions, and the preparation to be ready when the opportunity shows up.
What I will and won't
do for you.
The shift you are looking for is almost always a shift in what you believe is possible. We start there.
I will not promise you a promotion, a quota beat, or a number on a board. Anyone who promises you those things is selling you a feeling.
What I will give you is a clear framework, the right questions, and the preparation to be ready when the opportunity shows up.
What I will and won't
do for you.
The shift you are looking for is almost always a shift in what you believe is possible. We start there.
I will not promise you a promotion, a quota beat, or a number on a board. Anyone who promises you those things is selling you a feeling.
What I will give you is a clear framework, the right questions, and the preparation to be ready when the opportunity shows up.
Three ways I work with people.
Testimonials
From the community
Wanjiku Wairimu, Energy and AI governance Specialist
I have known Mulwa as a dynamic and grounded leader who is really dedicated to serving others. As a mentor and coach, he takes time to listen and guide with intent. Whether you are a young professional navigating uncertainty or a leader looking to unlock the next level, I have no doubt you will benefit from his ability to ask the right questions and guide you towards your own clarity. Mulwa creates a space where transformation happens, , beyond his great insights, he will challenge you to think bigger, act with purpose and lead with confidence.
Faith Njahĩra Wangarĩ, Global disability justice and inclusive education practitioner
Mulwa has been an incredible guide in shifting my mindset as a consultant offering services to a diverse client base. He constantly expands my approach to optimising my services from a wholistic standpoint. His ability to hold me accountable, brainstorm together and engage in vulnerable conversations around the workspace make him a coach I would highly recommend.
Loise Ndirangu, Key accounts Manager
I met David Mulwa in 2018 when I joined Bamburi Cement straight from school. From day one, he took me under his wing—not just as a coach, but as a mentor who genuinely believed in my potential. David's guidance, patience, and real-world insights shaped me into the sales professional I am today. What sets him apart is his unwavering commitment to others’ growth. He always offers a listening ear and willingly shares his vast experience to empower those around him. Sales Tribe is a living testimony to his passion for lighting other people's candles in the industry. David is not only a brilliant sales strategist but also deeply ambitious and goal-oriented. His leadership and mentorship have left an indelible mark on my career, and I’m proud to be part of the legacy he continues to build.
Wanjiku Wairimu, Energy and AI governance Specialist
I have known Mulwa as a dynamic and grounded leader who is really dedicated to serving others. As a mentor and coach, he takes time to listen and guide with intent. Whether you are a young professional navigating uncertainty or a leader looking to unlock the next level, I have no doubt you will benefit from his ability to ask the right questions and guide you towards your own clarity. Mulwa creates a space where transformation happens, , beyond his great insights, he will challenge you to think bigger, act with purpose and lead with confidence.
Faith Njahĩra Wangarĩ, Global disability justice and inclusive education practitioner
Mulwa has been an incredible guide in shifting my mindset as a consultant offering services to a diverse client base. He constantly expands my approach to optimising my services from a wholistic standpoint. His ability to hold me accountable, brainstorm together and engage in vulnerable conversations around the workspace make him a coach I would highly recommend.
Loise Ndirangu, Key accounts Manager
I met David Mulwa in 2018 when I joined Bamburi Cement straight from school. From day one, he took me under his wing—not just as a coach, but as a mentor who genuinely believed in my potential. David's guidance, patience, and real-world insights shaped me into the sales professional I am today. What sets him apart is his unwavering commitment to others’ growth. He always offers a listening ear and willingly shares his vast experience to empower those around him. Sales Tribe is a living testimony to his passion for lighting other people's candles in the industry. David is not only a brilliant sales strategist but also deeply ambitious and goal-oriented. His leadership and mentorship have left an indelible mark on my career, and I’m proud to be part of the legacy he continues to build.
Wanjiku Wairimu,Energy and AI governance Specialist
I have known Mulwa as a dynamic and grounded leader who is really dedicated to serving others. As a mentor and coach, he takes time to listen and guide with intent. Whether you are a young professional navigating uncertainty or a leader looking to unlock the next level, I have no doubt you will benefit from his ability to ask the right questions and guide you towards your own clarity. Mulwa creates a space where transformation happens, , beyond his great insights, he will challenge you to think bigger, act with purpose and lead with confidence.
Faith Njahĩra Wangarĩ, Global disability justice and inclusive education practitioner
Mulwa has been an incredible guide in shifting my mindset as a consultant offering services to a diverse client base. He constantly expands my approach to optimising my services from a wholistic standpoint. His ability to hold me accountable, brainstorm together and engage in vulnerable conversations around the workspace make him a coach I would highly recommend.
Loise Ndirangu, Key accounts Manager
I met David Mulwa in 2018 when I joined Bamburi Cement straight from school. From day one, he took me under his wing—not just as a coach, but as a mentor who genuinely believed in my potential. David's guidance, patience, and real-world insights shaped me into the sales professional I am today. What sets him apart is his unwavering commitment to others’ growth. He always offers a listening ear and willingly shares his vast experience to empower those around him. Sales Tribe is a living testimony to his passion for lighting other people's candles in the industry. David is not only a brilliant sales strategist but also deeply ambitious and goal-oriented. His leadership and mentorship have left an indelible mark on my career, and I’m proud to be part of the legacy he continues to build.
The Sales Tribe
A room of sales professionals who want to get sharper, swap notes, and stop doing the work alone.
